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Mila Kunis, the new face of Gemfields gemstones.



  Major Hollywood star signs up as gemstone company ambassador


March 19, 2013


Colored gemstone promotion has been stepped up a notch, with Gemfields' announcement that it has signed Hollywood A-lister Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.

Kunis, 30, was born in the Ukraine but immigrated to the United States at age seven. She began her career as a child actress in television. Her breakout film role came in 2008 in Forgetting Sarah Marshall. She was nominated for a Golden Globe Award for Best Supporting Actress and a Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role for her performance as Lily in Black Swan in 2010.

For the Gemfields' campaign Kunis was photographed wearing one-of-a-kind emerald and ruby jewelry created by six of Gemfields' designer partners, including Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Faberge, which is the Russian brand acquired by Gemfields earlier this year.

Gemfields' global advertising program featuring Kunis is running in publications including Vogue, Vanity Fair, Bazaar and W. A newly revamped website will launch this spring, enabling consumers to learn about the brand's initiatives and commitment to sustainability. while receiving an in-depth education on colored gemstones. This month the brand will debut a collection of exclusive colored gemstone jewelry designed in collaboration with 37 international designers, and it will also release a large format book on emeralds before the end of the year.

As part of her role as Gemfields ambassador, Kunis toured Gemfields' Kagem mine in Zambia, which currently produces approximately 20 percent of the world's emeralds. Later, at the London premiere of her most recently released movie, Oz The Great & Powerful, she wore Zambian emerald earrings by Dominic Jones and an emerald ring by Alexandra Mor.

A few days afterwards, at the same movie's premiere in Moscow, Kunis wore colored gemstones again, but this time ruby studs and a ruby ring by Katerina Maxine. The rubies were mined by Gemfields in Mozambique.

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