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The Pantone Color Institute's annual color recommendations are carefully followed by the fashion industry.



  Pantone designates reddish orange 'tangerine tango' as a color that will impact in 2012


January 9, 2012


The color tangerine tango, which is described as a "spirited reddish-orange," has been singled out as the one color expected to have an impact on the fashion industry during the course of 2012 by the Pantone Color Institute.

The Pantone Color Institute is a color research and information center that shares its color expertise with professionals in a variety of industries including fashion, industrial and interior design, graphic arts and advertising, film and education. Associated with the popular color matching system, it is recognized worldwide as the leading source of color information.

According to the statement released by Pantone, tangerine tango offers "the energy boost we need to recharge and move forward."

"Sophisticated but at the same time dramatic and seductive, tangerine tango is an orange with a lot of depth to it," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Reminiscent of the radiant shadings of a sunset, tangerine tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."

According to Pantone Fashion Color Report Spring 2012, fashion designers, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are already incorporating tangerine tango into their spring collections.

Earlier annual picks by the Pantone Color Institute include, for 2011, Honeysuckle, a vibrant reddish-pink; for 2010, turquoise; for 2009, mimosa, a warm yellow; for 2008, blue Iris; and for 2007, chili pepper, a deep red.

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