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A model wearing Rita, a bra made of gold and 5,000 yellow diamonds, with a total weight of 501.46 cts.



  Colored diamond bra gives Victoria's Secret a run for its money


August 10, 2012


It could be said that colored diamonds provide an uplifting experience to all those who wear them, although sometimes the element of lift is more mechanical than spiritual. Such certainly is the case with a specially fitted brassiere, set with 5,000 natural colored diamonds, which was created by a jewelry company based in Detroit, Michigan.

When Birmingham Estate and Jewelry Buyers decided to create its very pricey undergarment, it was aware that it was walking a trail first blazed by Victoria's Secret, the giant lingerie manufacturer, which in 1996 unveiled its first fantasy bra. Created annually, these gem-set bras first appeared in the company's catalog, but since 2001 they have been the highlight of the Victoria's Secret Fashion Show and have been worn at the events by some of the most prominent supermodels, including Gisele Bundchen, Heidi Klum, Karolina Kurkova, Tyra Banks, Selita Ebanks, Adriana Lima, Marisa Miller and Miranda Kerr.

To set its bra apart from Victoria's Secret's, Birmingham Estate and Jewelry Buyers decided to take the more classic jewelry route. While the jewels in Victoria's "Fantasy" bras are sewn into the fabric, the diamonds in Birmingham's million dollar bra are set in gold.

There's no fabric in it what so ever; it's just solid gold," said Anthony Aubry, the company's owner.

The bejeweled bra contains over 5,000 natural colored diamonds, with a total weight of 501.46 cts., which have been hand set in 750 grams of 18K gold.

The bra took over three months to design and almost a year to make. And it has a name, Rita, after Aubry's wife.

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