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The Number 3 Valedictorian putter features 136 rubies and sells for 24,570 Swiss francs.



  Swiss watchmaker brings rubies to the putting green


January 10, 2012


Golfers traditionally are obsessed with their swing. A few also pay attention to their bling, or so believes Valedictorian, a new Swiss golf equipment brand established by two designers with more than a decade of experience in the watchmaking industry.

The result is a series of limited edition putters, crafted in the "high-end watch making tradition." Only nine units were created, and each features cabretta genuine leather with red stitchback grips with black alligator head covers. But the piece de resistance are the rubies on the putter head. While challenger number 1 ad 2 versions feature 109 rubies each, the number 3 version features 138 rubies.

Every putter is supplied with a certificate of authenticity, verifying that is a "Swiss Made" limited edition. The putter is also engraved with the golfer's name or initials.

The 138-ruby putter will set the golfer back by 24,570 Swiss francs, or about $26,120. Valedictorian offers a more pedestrian model, minus the rubies, for a mere 24,570 Swiss francs.

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