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The Tiffany Yellow Diamond, against the backdrop of the Wall Street Journal.



  Yellow is the new color of luxury, declares the Wall Street Journal


November 12, 2012


The Wall Street Journal, the New York-headquartered daily newspaper that is favored by the business community, is rarely considered a fashion maven, but it is considered an authority when it comes to money. Little wonder then that it got people's attention when it declared yellow to be new luxury standard, especially where diamonds are concerned.

"Yellow diamonds were long seen as either rarities reserved for royalty or, worse, low-quality cousins of white diamonds," wrote Nadya Madsilover, the Wall Street Journals' jewelry specialist. "But luxury consumers' appetite for all colored diamonds, as well as the soaring price of white diamonds, has given yellow gems a boost."

Consumers were first pushed to yellow, in response to steep rises in the price of white diamonds, the article notes. "For consumers who wanted to stay with diamonds, moving across to yellow diamonds was an affordable option," stated French jeweler Olivier Reza, as quoted by the newspaper.

At the same time, the Wall Street Journal noted, jewelry fashions in recent years have favored brighter hues, and this brought a range of colored stones into focus. Yellow not only became acceptable, but it developed into a favored product.

The newspaper noted the role played by celebrities in popularizing yellow diamonds. This included model and TV host Heidi Klum who wore a yellow diamond engagement ring given to her by the musician Seal, and actress and singer Jennifer Lopez who wore a yellow diamond ring on the American Idol television show.

With the rising strength of the Asian luxury markets, yellow diamonds are likely to remain popular. "For Asians and the Chinese more specifically, yellow is a really appealing color, both for gold and for diamonds," says Cindy Chao, a Taiwanese jewelry designer, quoted by the Wall Street Journal.. "It's often associated with money."

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