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  A reason to celebrate the power of the Internet

by the Gemewizard team
January 14, 2013


As we are sure you do as well, we frequently read about the growing influence of the Internet in the commercial sphere, and about the ever increasing number of ways in which it is able to benefit businesses. We constantly hear about the rising volume of sales being generated by the social media, and from time to time are exposed to the statistics. But, ultimately there is no better way to measure success than actually reviewing your own numbers, and this month we want to do just that.

With the release of the January 2013 edition of the Gem Color Report, we at Gemewizard® are celebrating the first anniversary of the birth of what has become for us a remarkable enterprise.

When we first considered the idea of issuing a color-focused newsletter for the gemstone and jewelry industry, our goals were modest. Since we knew that there already were several good newsletters running in the industry, we were not absolutely certain that there would be a place for an additional one.

However, we were confident that, with the specific analytic tools and the massive database of data that we had at our disposal, we could offer a product that would provide new insight into the relationship of gems, color and business. We were audacious enough to believe that we could provide the market with a product that would not only be edifying and entertaining, but also would impart a deeper level of understanding that our readers would appreciate.

That, of course was not our only objective. By publishing noteworthy analyses that reflect our unique capabilities, we hoped we would expose Gemewizard to new markets, and determine its stature as the gem color-communication leader. We also hoped that, just maybe, we could generate a few sales.

Honestly, we did not ever expect the results we got. Thanks to you, our loyal readers, the Gem Color Report has become an internationally recognized source of information in the industry. The numbers speak for themselves. Over the course of 2012, more than 12,000 unique visitors read our articles online, almost 50,000 times. Through the social media, the articles received almost 1000 likes, tweets, shares and pluses, not to mention a considerable number of published comments.

But that's only the direct exposure; there has been a great deal of secondary exposure as well. Numerous sites and publications, both online and in print, have carried our articles, exposing them to even more readers.

Most satisfying has been the channel of communication that the Gem Color Report has created between us and the gems and jewelry community. We have received so much positive feedback from you, encouraging us to continue collecting, analyzing and publishing the relevant data and news.

What this has certainly demonstrated from our perspective is the strength of the Internet and the social media. Even if we were to gather all of our booth attendees from all the trade shows we participated in throughout the year, we would not reach the numbers that were recorded with the Gem Color Report. We would come nowhere close.

And, from our own narrow business perspective, the results speak for themselves. The Gem Color Report has evolved into one of our biggest business generators. Spikes in the number of purchases of GemePro™, our color communication and analysis product, and GemePrice™, our gem pricing system product, coincided largely with the newsletters' issue dates. Gemewizard completed year 2012 with a 40 percent increase in its income.

During these financially-challenging times, when every dollar is spent only after serious thought, the fact that you chose to invest in our products is taken as a vote of confidence, and it is well appreciated. Your belief in our products strengthens our belief that that we are on the right track to have the color communication system developed by Gemewizard accepted as the universally common gem color language.

As we enter its second year, the Gem Color Report will continue to inform you about trends in the industry, to analyze and reveal spectacular gem specimens, to introduce you to exciting and new capabilities of our color communication technologies, and to report color-related news.

With respect and gratitude, we hope you will continue to read and enjoy the monthly Gem Color Report, and we wish you all a healthy and happy new year!

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