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Zultanite, which displays distinctly different colors under various lighting conditions.



  Zultanite specialist to raise profile of color-changing gem with online sales website


May 5, 2012


Zultgems, an authorized distributor of Zultanite, a rare color-changing variety of diaspore that is mined in a single location in Turkey, plans to raise the public profile of the gemstone with the recent launch of Zultanite Online , which is a trade-locked sales website with its free membership restricted to companies operating in the gem and jewelry industry.

As a member of an exclusive club of color changing gemstones -- where the other members include alexandrite, color-change fluorite, color-change garnet and color-change sapphire -- zultanite has been commercially mined for six years in Turkey's Anatolian Mountains at a remote location 4,000 feet above sea level. Only 50 percent of the zultanite mined is suitable for faceting and up to 98 percent of the rough crystals are lost during the production process.

Zultanite's pleochroism, or color-changing ability, is the result of selective absorption of color light waves, depending upon the orientation of the stone and the frequencies of the light waves. When placing under different light sources, it displays a variety of body colors, ranging from kiwi-green to canary yellow to raspberry red. The gemstone was subject to a GemePro™ analysis in March edition of Gemewizard® Color Report. To view the article, CLICK HERE

"While our success to date is impressive for a gem that has only been commercially mined since 2006, an online vehicle for trade members to conveniently and safely purchase Zultanite gemstones and jewelry is critical. Zultanite Online will meet the ever increasing demand for zultanite by allowing retailers, wholesalers and manufacturers to directly purchase this rare gemstone," said Darren Lockie, the company's managing director.

In addition to enabling gemstone and jewelry sales, Zultanite Online provides downloadable sales material, expert advice and a "Platinum Seller" discount program. Gemstones are shipped free of charge worldwide via FedEx and payments processed through PayPal.

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