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276 carats of black diamonds are used to make a bottle of Azature's pricey nail polish.



  Black diamond nail polish on offer at a quarter of million dollars per bottle


September 16, 2012


In anybody's book, it could only be described as an extravagant buy. When one asks for a quarter of a million dollars for a bottle of nail polish, one automatically limits the size of the client pool. But a Hollywood-based company is still betting that there people out there who would pay handsomely for the opportunity to decorate their nails with diamond-rich polish.

The pricey nail varnish is the brainchild of Azature, a Hollywood-born jewelry designer who describes himself as the "Black Diamond King." And it is indeed black diamonds that have been infused in with the lacquer - 267 carats per bottle.

"One day I thought, 'Why not showcase this style on nails?" Azature said. "So I developed a black diamond nail polish with the same attention and quality as my jewelry in order to preserve the elegance of the black diamond."

An astute businessman, Azature is expanding his client pool by also offering a version for $25. According to company spokesperson, each of those bottle will include a black diamond. It is being sold at Fred Segal, an upscale California-based clothing retailer with stores in Hollywood and Santa Monica.

Los Angeles-born, Azature first studied sociology and business at UCLA, before entering the fabled Parsons School of Design. Drawn to jewelry, his work has become a favorite of celebrities, including Beyonce, Miley Cyrus, Rihanna, Megan Fox and Scarlett Johansson.

Unsurprisingly, his latest offering has captured the title as the "most expensive nail polish in the world." It previously was held by Gold Rush couture nail polish, which was released by British jeweler Models Own last year, and sold for $130,000 per bottle.

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