About Us

Gemewizard® is a pioneer in the development of digital color-based systems, which provide solutions for professionals involved in the fancy colored diamonds, colored stones and jewelry industries, enabling the analysis, description, communication, pricing and trading of color in gems. The suite of products developed by Gemewizard® is based on the company’s groundbreaking color communication technology called GemeSquare™, which has been endorsed by GIA® Education, and since 2006 has been incorporated into the GIA® curriculum.

Gemewizard is the brainchild of Menahem Sevdermish, an internationally recognized authority on gem commercialization and gemstone processing. He began his research in the late 1990’s into the development of a software-based solution for color communication and gem grading. Using the extensive data accumulated by the Gemological Center of Israel (headed by Sevdermish), initial tests were conducted to verify the colors of gems.

The resultant Gemewizard™ system is a digital color communication and analysis suite of tools, which has been developed over the past decade, provides the user with the power to scan, record, analyze and easily communicate color data within gem images. As the gem digital business grows exponentially every year, the online buyer is struggling with color descriptive issues that are lowering confidence in the trade and prevent it from reaching its full potential. This system can eliminate misunderstanding, uncertainty and disputes between two parties because the seller on one side of the world is able to use a computer, a smartphone or a tablet to communicate the precise color description of the precious gem to his potential buyer.